Outliers...Success and the Sociological Imagination

Applying Sociology:  The Sociological Imagination and Outliers


Please read the intro from Outliers.

When you are finished, try to answer:

1. Describe life in Roseto.
2. What did Dr. Wolf set out to study originally?
3. What did he find instead?
4. Were the people aware of these effects? Explain.


In the book Outliers, Malcolm Gladwell uses a sociological imagination to understand extreme success stories (aka Outliers). Using the introduction to understand sociology we see a few important ideas.
First, sociologists study how people are affected by their social groups. People are influenced by the groups they are a part of, whether it is family, a church, a town, etc. This often contradicts the idea that people are the sum total of their own individual genes and decisions. An important sociologist, C Wright Mills, calls this having a sociological imagination.   The "sociological imagination" is an important theme throughout our semester. The idea of the sociological imagination was developed by C. Wright Mills who said that having a sociological imagination helps one to see the connection between history and biography. That is, who we are (our biography) is determined by where and when we live (history).

Second, we see that sociologists do not simply make opinions or philosophical ideas, rather they make claims based on research and data.

Lastly, understanding sociology can change how we think about the world and who we are. For example, in this excerpt, one might change how he thinks about good health.

Do you see how the excerpt highlights these three ideas? 

The rest of Gladwell's book uses a sociological imagination to explain extreme success stories. For example, Bill Gates and Steve Jobs tremendous success and wealth stemming from the development of computers:

Gladwell describes how being born in the mid 1950s was particularly fortuitous for those interested in computer programming development (think Bill Gates and Steve Jobs, both born in 1955). It also helped to be geographically near what were then called supercomputers, the gigantic predecessors to the thing on which you’re reading this post. Back in the 1960s, when Gates and Jobs were coming of age, a supercomputer took up a whole room and was not something most youngsters would have had a chance to see, let alone work on. But because of their proximity to actual computers, both Gates and Jobs had a leg up on others their age and had the chance to spend hours and hours (10,000 of them in Gladwell’s estimation) learning about programming.

We can apply this model to more than just financial success. Think about what opportunities your own biography and history have afforded you. How has when, where, and to whom you were born shaped your life today?

The Outliers reading provides an example of how the people of Roseto were affected by where and when they live. Because they lived in the town of Roseto at that time, they lived in a way that affected them (without even knowing it) so that they had a much lower chance of getting heart disease and living longer than the rest of the country.