Tuesday, December 4, 2018

Fragile Masculinity, Trump Voters and Google Trends Data

Using Google Trends to research fragile masculinity and Trump voters.

https://www.washingtonpost.com/news/monkey-cage/wp/2018/11/29/how-donald-trump-appeals-to-men-secretly-insecure-about-their-manhood/?utm_term=.4a9f93c35f71

From boasting about the size of his penis on national television to releasing records of his high testosterone levels, President Trump’s rhetoric and behavior exude machismo. His behavior also seems to have struck a chord with some male voters. See, for example, the “Donald Trump: Finally Someone With Balls” T-shirts common at Trump rallies.
But our research suggests that Trump is not necessarily attracting male supporters who are as confidently masculine as the president presents himself to be. Instead, Trump appears to appeal more to men who are secretly insecure about their manhood. We call this the “fragile masculinity hypothesis.” Here is some of our evidence.

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