From Adweek, here is an example of gender discrimination worldwide:
Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide Simple visual for inequality
Here's a simple and powerful campaign idea from UN Women using real
suggested search terms from Google's autocomplete feature. Campaign
creator Christopher Hunt,
head of art for Ogilvy & Mather Dubai, offers this summary: “This
campaign uses the world's most popular search engine (Google) to show
how gender inequality is a worldwide problem. The adverts show the
results of genuine searches, highlighting popular opinions across the
world wide web.” Each ad's fine print says "actual Google search on
09/03/13." While Google users in different countries are likely to get
different results, a quick test shows that several of these suggested
terms definitely come up in U.S. searches. Since its creation,
autocomplete has become a popular device for social debate and even inspired a recent epic visual from xkcd,
but these ads do a stellar job driving home the daunting fact that
enough people around the world share these vile opinions that Google has
come to expect them. Check out all the design versions after the jump.
Via Design Taxi.
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