Friday, June 6, 2008

whY? Because marketers say so!

Marketers continue to try to figure out how to get each generation to buy their clients' stuff. In doing so, they label each generation in a way that helps them direct their marketing efforts. For the students in high school today, some marketers call them Generation Y (as in the excerpt below from,
Anyone born from 1985 to the present falls into Generation Y. More than 90 million strong, they've surpassed boomers in size. They are consuming at 500% of the rate of their boomer parents in adjusted dollars, age for age, when you take into account their unprecedented influence on family purchases. Generation Y is the first U.S. generation that routinely has had brand-new cars in high-school parking lots. One-carat diamond engagement rings are the norm. Apparel sales will spike as Generation Y seeks mates. Wal-Mart will have difficulty serving them because its retail model cannot bring fashion to market fast enough to satisfy this fickle group. In addition, they will not buy products from retailers and manufacturers with dubious ecological or humanitarian records. They'll fall prey to no amount of greenwashing. Difficult to reach with marketing messages, their principal medium is cyberspace. Unlock the formula for efficient marketing to Generation Y, and you will print money. One anomaly: They love snail mail and anything with their name on it. Converse figured them out. Check out the shoe brand's site and its unique sales model.

but others call them the "millenials" and according to this 60 minutes report, today's teens and twenty-somethings can't handle criticism.
Does this describe your generation? Do you think you peers have not learned valuable lessons from failing and losing?

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